Although the Headless Snowman is a minor character in his few appearances, he received some publicity in the form of a Nintendo Power joke published around the time of the main circulation of the "L is Real 2401" Super Mario 64 rumors.

In Volume 107 of Nintendo Power, in the April Fool's-themed "April News Briefs" segment, a "Luigi 64" article is present, where Nintendo states that Luigi fans had been campaigning to have the character in his very own game, and the company's response was to create a hoax upcoming game known as "Headless Snowman 64". This game was apparently intended to satisfy fans of the "second bananas" by featuring a cast of both well-known and obscure Nintendo characters, with the obscure characters including the Wave Race 64 announcer, "random audience members from Super Punch-Out!!", "the frogs in the meadow" from Diddy Kong Racing, and the Headless Snowman himself. Additionally, the game would supposedly contain some non-Nintendo characters such as "that bald guy from Blast Corps," and "the bikini woman in Cruis'n USA." Humorously, this never-made game was not going to feature Luigi, with a developer comment at the end of the article confusing him for "one of the civilian women in GoldenEye 007".