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According to Mario and Star Fox series creator Shigeru Miyamoto, the creation of spin-off games in the 2020s centered around other Mario characters like Peach and Yoshi, as well as the 2026 remake of Star Fox 64, were all created as a kind of case-by-case brand synergy in tandem with the development of licensed Nintendo films created by animation studio Illumination:
"I don't decide everything about the lineup, but we did discuss that 'we have an idea to include Fox in the script for [The Super Mario Galaxy Movie], so we definitely want a new Star Fox game.' [...] Sometimes things get decided after we've discussed them. We started working on the [The Super Mario Bros. Movie] and Princess Peach: Showtime! around the same time, and we talked about things like, 'If we have this game, shouldn't Peach be more energetic in the movie too?' It was decided early on that Yoshi would appear in The Super Mario Galaxy Movie, so we decided to make a Yoshi game, and that's how development of Yoshi and the Mysterious Book began."
subdirectory_arrow_right Good-Feel (Company)
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Good-Feel being the development company behind Princess Peach: Showtime! was not officially revealed until the day before the game's release, where it was discovered via the game's credits. It was also revealed through the credits that the game had been directed by Good-Feel president Etsunobu Ebisu, who had not directed a game since Mystical Ninja Starring Goemon in 1997. Two weeks prior to this, however, Good-Feel's involvement was leaked via the code from the game's demo version. When asked who the development company was, Nintendo merely stated that it would be revealed in the game's credits.
Good-Feel confirmation:
https://www.videogameschronicle.com/news/princess-peach-showtime-is-goemon-designers-first-directorial-role-in-over-25-years/
Initial leak:
https://www.nintendolife.com/news/2024/03/princess-peach-showtime-developer-seemingly-revealed-in-demos-code
Nintendo statement:
https://www.eurogamer.net/nintendo-says-to-wait-for-princess-peach-showtimes-credits-to-find-out-which-developer-made-it
https://www.videogameschronicle.com/news/princess-peach-showtime-is-goemon-designers-first-directorial-role-in-over-25-years/
Initial leak:
https://www.nintendolife.com/news/2024/03/princess-peach-showtime-developer-seemingly-revealed-in-demos-code
Nintendo statement:
https://www.eurogamer.net/nintendo-says-to-wait-for-princess-peach-showtimes-credits-to-find-out-which-developer-made-it
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Similar to Super Mario Bros. 3, Princess Peach: Showtime! was conceived as a stage play. Unlike Super Mario Bros. 3, however, this idea was revealed early on, whereas with Super Mario Bros. 3 it was simply a fan theory until 2015 when Shigeru Miyamoto confirmed it was intentional.
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Prior to the game's release, Nintendo made some minor adjustments to the game's key art, changing the eyebrows on Peach's face design slightly to appear more competitive (with some comparing it to her design in The Super Mario Bros. Movie), and changing Kung Fu Peach's expression to one of anger. Unlike similar changes made to artwork of other Nintendo games - most infamously the Kirby franchise - where an angry version would be made for Western territories and a happy version would be made for US territories, this change was made to both the Japanese and American versions of the art.
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