Company: THQ
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subdirectory_arrow_right Spongebob Squarepants (Franchise)
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THQ stands for "Toy Head-Quarters", as THQ worked in the toy business from its founding in 1990 up until 1994.
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subdirectory_arrow_right uDraw Studio: Instant Artist (Game), uDraw Studio (Game), Play THQ (Company)
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The bankruptcy of THQ is often pinned on the uDraw peripheral for the Wii - this is not completely true, as the Wii version of the uDraw was highly successful. However, the HD versions of the uDraw, released for PlayStation 3 and Xbox 360, were a killing blow to the company (even if not the sole cause of it's bankruptcy), as it was heavily overproduced compared to the size of the audience for casual games on those platforms and an even lower amount of uDraw-supported titles on those platforms relative to the Wii. Supposedly, the HD uDraw was greenlit by THQ's family division, PlayTHQ, without proper permission from the main branch of the company without even knowing what games could or would be made on the hardware.