Platform: PlayStation

In 2018, rapper Soulja Boy attempted to sell his own line of video game consoles, called the SouljaGame line, sold for $149.99 for a console and $99.99 for a handheld. Advertising claimed that the consoles would be compatible with a variety of consoles' games, including modern platforms like the PlayStation Vita, Nintendo 3DS, and Nintendo Switch. They obviously did not have such compatibility, and were rather a generic retro emulator console one could find on small business-oriented retail websites such as Wish and AliExpress loaded with pirated and modified games sold at a markup. Game libraries featured included the Neo Geo, NES, SNES, Game Boy, Game Boy Color, Game Boy Advance, Sega Genesis, Sega Master System, Sega Game Gear, and PlayStation. The only difference from these pre-existing consoles is a photograph of Soulja Boy printed onto the box. He would eventually stop selling SouljaGame consoles, with the website for the console redirecting to Nintendo's 3DS website.

Bleem! was a PlayStation emulator released for Microsoft Windows 98 and the Sega Dreamcast. Unlike the vast majority of emulators before and since, it was released as a paid product on store shelves. Bleem!, although very impressive for the time and capable of running on low-end PCs, had many compatability issues, with the only game that ran perfectly on Windows Bleem! being the US version of One, while the only games that could be run at all on Dreamcast were Tekken 3, Metal Gear Solid, and Gran Turismo 2, all with specialised emulators released on their own "Bleemcast" discs.

Sony would sue Bleem! twice over alleged copyright infringement, and despite all odds, Sony lost due to Bleem!'s use of screenshots in promo material and the PS1 BIOS being protected by fair use. However, a mix of legal fees and Sony threatening retailers stocking Bleem! products with subpoenas would force Bleem! off of shelves anyway, and its website would be replaced with an image of Sonic The Hedgehog mourning at a grave with the Bleem! logo carved on it. Bleem! would countersue Sony for anti-competitive activity.

The popularity of Bleem! would lead both Sega and Microsoft to attempt to work with Bleem! officially to make PS1 games run on Dreamcast and Xbox, though these plans fell through due to Sega being afraid of Sony's litigation, while the developers of Bleem! simply felt Microsoft wasn't paying high enough for the license for Bleem! (something they had come to regret in the years since).

In the lead-up to the initial launch of the PlayStation in 1995, a musical sponsor ident for the console aired on the cable TV channel The WB, sung by Looney Tunes character and channel mascot Michigan J. Frog. While the footage in the advertisement was used as a recurring ident for the channel, this PlayStation version uses a different song that does not appear to have been used in any other known version of the ident. Unusually, he refers to the console itself as a "video game" for the sake of the song's rhyme scheme.