On May 5th, Overwatch entered public beta. Coinciding with this event, the pornography-hosting website Pornhub reported that its searches for the game had increased by 817%. More than 600,000 searches for Overwatch related content on Pornhub had been made by May 23rd. Additionally, a website dedicated to Overwatch content by the name of OverwatchHentai.net was created.

Given the nature of said content and the game itself being intended for a more broad audience, numerous takedown orders have been filed against creators of this 3rd party content, allegedly due to some creators using stolen assets taken from the game.