In an interview conducted by Nintendo to promote the release of the Super NES Classic Edition, Kirby Super Star director Masahiro Sakurai revealed that celebrity copywriter and EarthBound series creator Shigesato Itoi came up with the game's Japanese title, Kirby of the Stars Super Deluxe. Itoi also came up with the idea for the Japanese box art, which is designed after Paulownia wood boxes traditionally used to package luxury alcohol and tableware in Japan. Itoi believed that both the title and the artwork would "convey how rich [the game] is in content."