April 20, 2010

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Fruit Ninja

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Android iOS Legacy Mobile Device PC (Microsoft Windows) PlayStation Vita Web browser Windows Phone Xbox 360

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Big Ant Studios Digital Games Halfbrick Studios Perpetuum Media

Genres

Arcade

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According to Fruit Ninja creator Luke Muscat in a comment on a YouTube video comparing the 1993 and 2023 Super Mario Bros. movies, there was a massive push following Fruit Ninja's success to have it be adapted for TV or cinema, something he attributed to other members of the studio feeling that the other 2 mediums were more "legitimate" in the face of an era where games were not taken as seriously. All of the characters and stories added to Fruit Ninja were made for the purpose of facilitating these unmade adaptations, something Muscat described as "divisive" and compared to having to try and adapt a film that does not exist into a game rather than the other way around.

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Video comment:
https://www.youtube.com/watch?v=zn3Yo5ea5L8?lc=UgxhZPo859-w_okK-3B4AaABAg

Comment archived in case it gets deleted (YouTube link contains a comment hyperlink tag):
"Great video Patrick and team. I was the designer / creator of Fruit Ninja, which obviously had absolutely ZERO story or character development. After the huge success of the game, (and as I was leaving the project), a push started to get film and TV adaptions made. For some at the studio, getting an adaptation made the whole thing more legitimate, like the property had "made it". Games were still struggling to be taken seriously despite being such a huge global business, but film and TV didn't have that problem.
But given how narratively thin the source material was, new characters and story started getting added into the game specifically to support those future jumps to film and TV (and merch I guess). This was very... divisive. It was like having to adapt a film into an existing game... except the film didn't exist yet. It was a time."