When Braid first released, its creator Jonathan Blow was not happy about the reception the game received, despite much of it being overwhelmingly positive, as he felt players didn't catch on to its deeper themes and messages, and only cared about its aesthetic and puzzles. This view of his game's success has made him a contentious figure, with particular infamy being drawn from his appearance in the 2012 documentary film Indie Game: The Movie, which has a scene of him silently contemplating in a dark room, while audio from a video of rapper Soulja Boy having fun with the game while completely ignoring its plot plays in the background.