Some of the manuscripts from Episode 2 make references to Max Payne.

In chapter 4, there is a Microsoft Tag, though it looks like art. When read by a specific smart phone app, you'll unlock a secret. You'll be given access to several themes for your Xbox 360, as sponsored by Verizon.

At the start of episode 4, upstairs near Alan's room is an Xbox 360 and a copy of Night Springs.

In the fictional Alan Wake interview, Sam Lake makes a cameo. As an added bonus he does the infamous "Max Payne" face.

If the game detects that it is running from a pirated copy of the game, it will give Alan an eye patch with a skull and cross bones on it (representing a pirate) and the tips will encourage you to buy the game.