On July 17, 2023, Neopets was purchased from NetDragon through a management buyout deal by Dominic Law, the Neopets Chief Metaverse Officer and former Director of New Markets at both NetDragon and Cherrypicks. This led to the formation of "World of Neopia, Inc.", a company comprised of team members from both Neopets and Neopets Metaverse, with Law serving as CEO. As part of this, it was announced that Neopets had received $4 million in investment money in early 2023, with additional funding from the management buyout equipping World of Neopia, Inc. to make "meaningful changes in pursuit of a Neopian renaissance." These changes include revamping the homepage and creating the 2024 mobile game "World of Neopets".