Concept art for the 2001 build of the cancelled Foodfight! game developed by Midway Games West was released on artist Jason Leong's website, showing a set of character concepts and game scenarios with various fictional and real-life product mascots. The character concepts shown include:

• The red, yellow, and blue M&M's carrying vitamin supplement boxes with muscular hammer-wielding arms coming out of them.
• The Keebler Elves firing bows and arrows with flaming Tootsie Pops.
• A team-up of the Green Giant, a muscular version of Poppin' Fresh the Pillsbury Doughboy, and a jacket-wearing Kool-Aid Man.
• Mr. Clean commanding an army of Scrubbing Bubbles.
• Cap'n Crunch shooting a bazooka made out of a Pringles can.
• Hawaiian Punch's mascot Punchy punching a soup can made by Brand X, a fictional brand from the movie.

The game scenarios seem to feature various mini-games among main game missions, including:

• An early human version of Dex Dogtective swinging with a grappling hook, finding shortcuts between products, being launched from Hamburger Helper's mascot Lefty in platforming sections.
• What appears to be a mini-game where Dex and a Brand X mascot would bump into one another on shopping trolleys.
• A mission where fictional mascot Daredevil Dan flies above the supermarket in his plane.
• The Green Giant rolling over tiny Brand X bots with either a barrel or a mango bowling ball. This mini-game has two pieces of concept art, one that presents it as akin to the game Tempest and another that shows the Green Giant stepping on robots.
• Dex commanding the M&M's in a shooting mini-game.
• A platforming mini-game with Cap'n Crunch jumping off of barrels.
• A mini-game where fictional mascot Polar Penguin must destroy pillars on the ice.
• A cow-herding mini-game featuring Twinkie the Kid.
• A food-fighting mini-game, like the climax of the movie, specifically themed around Chef Boyardee.
• A mini-game where Dex throws Lucky Charms at Brand X drones.

Of the licensed characters featured in this concept art, only Mr. Clean, Punchy, Chef Boyardee, and Twinkie the Kid would appear in the film when it eventually released in 2012.