Platform: Xbox One
Naruto Shippuden: Ultimate Ninja Storm 2
Dead or Alive 5: Last Round
No More Heroes III
S.T.A.L.K.E.R.: Shadow of Chernobyl
Prototype
Sonic the Fighters
Cuphead
Kerbal Space Program
Marvel: Ultimate Alliance 2
Dead Rising 2: Off the Record
Watch Dogs 2
The Walking Dead: Season Two
DayZ
Madden NFL 15
Assassin's Creed Mirage
Tom Clancy's Rainbow Six Siege X
Microsoft Flight Simulator
Vanquish
Kingdom Hearts 0.2: Birth by Sleep - A Fragmentary Passage
Shenmue II
The Binding of Isaac: Rebirth
Murdered: Soul Suspect
Stick Fight: The Game
Murder House
Crash Team Rumble
Palworld
Mutant Football League
Zombi
Sonic Superstars
Pathologic 2
Infinite Minigolf
Mega Man 9
Yakuza 6: The Song of Life
Street Fighter 6
Payday 2
Attack on Titan 2
Halo 3
Wolfenstein 3D
WWE 2K22
Crash Bandicoot 4: It's About Time
Chicken Run: Eggstraction
Wolfenstein: The Old Blood
Just Dance 2016
Just Cause 3
Pillars of Eternity
All Elite Wrestling: Fight Forever
Blasphemous
Steep
Sekiro: Shadows Die Twice
Final Fantasy XIII-2
Viewing Single Trivia
subdirectory_arrow_right PlayStation 4 (Platform)
▲
4
▼
In 2019, UK bargain store Aldi attempted a publicity stunt known as the "Teatime Takedown", where parents would send Aldi their childrens' usernames on gaming platforms (with the service being provided for the Xbox One and PlayStation 4 consoles, and unusually the streaming platform Twitch) and the supermarket would send professional gamers to defeat the child in-game so they would eat their food, though Aldi claimed that the effectiveness of the program may vary. Despite a released commercial for the campaign showing children "rage quitting" FPS games, the hired eSports teams, originating from Veloce, specialized in racing games. This sparked massive backlash within the UK eSports community, to the point where Resolve eSports offered to send its players to help kids fight back against the bullies. Aldi would eventually cancel the campaign and send coupons to those who complained as a form of apology. Print adverts were made, but are not known to have been printed in any magazines or catalogues, and radio and till reciept ads were planned.
General overview:
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
Comments (0)
You must be logged in to post comments.