In 2015, developers Mind Candy and 55pixels were ordered by the United Kingdom's Advertising Standards Authority (ASA) to change the wording of their in-app advertisements in Moshi Monsters and Bin Weevils, arguing that said wording was directly pressuring young players to pay for subscriptions (Moshi Monsters claimed that members would be "super popular", while Bin Weevils' options for subscriptions were phrased as commands). They also claimed that certain phrases used in the games, such as Moshi Monsters' "The Super Moshis need YOU" and Bin Weevils' interpretive phrases such as "DOSH Top Up", put pressure on children to pay. Both developers conceded to the ASA's demands, with Mind Candy claiming it took its "responsibilities very seriously with regards to how we communicate with all of our fans, especially children".