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If the game detects that it is running from a pirated copy of the game, it will give Alan an eye patch with a skull and cross bones on it (representing a pirate) and the tips will encourage you to buy the game.
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In the fictional Alan Wake interview, Sam Lake makes a cameo. As an added bonus he does the infamous "Max Payne" face.
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At the start of episode 4, upstairs near Alan's room is an Xbox 360 and a copy of Night Springs.
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In chapter 4, there is a Microsoft Tag, though it looks like art. When read by a specific smart phone app, you'll unlock a secret. You'll be given access to several themes for your Xbox 360, as sponsored by Verizon.
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Some of the manuscripts from Episode 2 make references to Max Payne.
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In Episode 5, on the second floor of the bookstore, a poster can be found on a wall reading "How to catch the legendary Dopefish", featuring an image of the Dopefish from Commander Keen: Goodbye Galaxy!, who has made cameo appearances in many other games since his first appearance.
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