Despite Nintendo's current image as a family-friendly company, their initial success came from ties to organized crime. When the company was founded in 1889, hanafuda, which Nintendo manufactured cards for, was becoming increasingly controversial due to it being one of few betting games not covered by the Japanese Empire's anti-gambling laws, resulting in it becoming popular among the yakuza. While other companies were slowly exiting the hanafuda business as a result, founder Fusajiro Yamauchi pressed on, resulting in Nintendo becoming the country's most successful playing card manufacturer thanks mostly to strong sales among gang members.