Company: Atari

Founders Nolan Bushnell and Ted Dabney originally wanted to name Atari "Syzygy," only to learn that the name was already taken by a roofing company. Consequently, the pair decided to brainstorm new ideas while playing a round of Go, which Bushnell was experienced in; an issue of Atari's home computer magazine I/O stated that "Their best brainstorming always occurred over a good game and a bottle of beer."

Following this, Bushnell and Dabney decided to name the company after a piece of Go jargon, settling on "Atari," a term used to describe a playing piece that is surrounded on all but one side. "Sente" and "Hane" were also considered as possible names.

Shortly after the Famicom's launch in 1983, Atari approached Nintendo offering to distribute the system outside of Japan as the Nintendo Enhanced Video System. Negotiations for the arrangement stalled when Atari saw a demonstration for the Coleco Adam home computer system that used the ColecoVision port of Donkey Kong as a demo title. Because Atari previously gained the exclusive PC port rights to the arcade game, they assumed that Nintendo was also working with Coleco behind their backs. By the time the misunderstanding was cleared up, the North American video game industry had crashed and Ray Kassar had stepped down as CEO of Atari, causing the agreement to be called off entirely. The Famicom wouldn't reach international shores until 1985, when Nintendo began distributing a revised version in North America themselves as the Nintendo Entertainment System.

Most geographic areas had two arcade video game distributors in the 1970s. Atari founder Nolan Bushnell tried to sign exclusive deals with as many of these distributors as possible, and then got his neighbor, Joe Keenan, to run a second studio known as Kee Games (named after Keenan, who led the company), which would sign an exclusive deal with the other distributor in the area, selling clones of Atari games with minor alterations. Bushnell would then move Atari workers into Kee Games - to avoid signaling that Kee has ties to Atari, Nolan Bushnell would release a fake press release condemning Kee for supposedly stealing staff. Eventually, Kee would release its first unique game, Tank!, which proved to be more popular than any of Atari's original games at the time, leading Kee to be officially merged into Atari in 1974 as Atari no longer needed exclusivity deals. Kee Games would be closed by Warner Telecommunications in 1978.

According to accounts from multiple 1970s-era Atari developers in interviews for Atari 50: The Anniversary Celebration, drugs were used heavily at the offices of Atari, and contributed to brainstorming for game ideas.

When the Atari 2600 conversion of Missile Command released, the conversion's developer, Rob Fulop, was not paid in money by Atari, but rather a coupon for one free turkey at the American supermarket chain Safeway. Rob Fulop left to co-found Imagic as a result of this.