In 2023, the Japanese noodle brand Cup Noodle used footage from the beginning of Metal Gear Solid V: The Phantom Pain with Konami's permission to advertise their premium seafood cup noodles. The commercial features a scene where Big Boss Spoiler:(actually Venom Snake in disguise) wakes up from a coma and a doctor tells him how long he was out, with the dialogue changed to have the doctor inform Big Boss that while the seafood flavored cup noodles feature no shrimp, the new premium sea food flavor does have shrimp. This scene in general is a meme in the Japanese-speaking Internet, hence why it was used.