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The second verse of the song "Ain't That Funny" features the line "Jack, Jack, he's a psycho maniac", a reference to a 1980's LEGO marketing campaign centering on "Zack the LEGO Maniac", a character who was also once named Jack.
MadWorld - "Ain't That Funny":
https://www.youtube.com/watch?v=gre-o_tsumk#t=66
Zack the LEGO Maniac commercial:
https://www.youtube.com/watch?v=pDH3AoOQzE0
Jack the LEGO Maniac commercial:
https://www.youtube.com/watch?v=sC5q66LGANo
https://www.youtube.com/watch?v=gre-o_tsumk#t=66
Zack the LEGO Maniac commercial:
https://www.youtube.com/watch?v=pDH3AoOQzE0
Jack the LEGO Maniac commercial:
https://www.youtube.com/watch?v=sC5q66LGANo
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