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Lead the Meerkats
Lead the Meerkats
May 28, 2010
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Lead the Meerkats was released in the midst of a boom in popularity for the African mongoose in the United Kingdom, started by a series of commercials for the Compare The Market insurance comparison website depicting a rivalry between the website and "Compare the Meerkat", a fake website run by Russian meerkats. This lead to a very high demand for meerkat-related merchandise, meerkat exhibits in zoos, and pet meerkats. Since Lead the Meerkats was published by UK-based Lapland Studios, it is very likely that the game was inspired by, or made to cash in on, the fad.
Contributed by Rocko & Heffer on October 22, 2023
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