The European version of Biker Mice from Mars has a sponsorship with Mars, Inc. promoting Snickers. This product placement is to a much greater extent than most other product placements in games not specifically themed around brands. Alongside the standard in-map advertising, all character portraits have been redrawn to show characters eating Snickers, Snickers replaces bike armor as a stat customization option, the invincibility power up was changed from a Mario Kart-style star to Snickers, and a Street Fighter II-style quote screen has been added before the results screen with a homogenized Snickers-themed quote shared between all characters: