Nintendo's development philosophy is often described with the quote "a delayed game is eventually good, but a rushed game is forever bad," which is generally attributed to Shigeru Miyamoto. However, there is no evidence that he actually said the quote: a 2022 investigation by video game researcher Ethan Johnson revealed that it was first documented as "an industry catchphrase" in a November 1997 issue of Gamepro magazine. The quote was first tied to Nintendo in the June 1998 issue of Edge, in which an article about the protracted development of The Legend of Zelda: Ocarina of Time alleges that Nintendo saw it on a poster in a developer's office and took it to heart.

Over the next three years, the quote circulated among Usenet forum members when describing a variety of game developers, Nintendo included, and in 2003 it started being attributed to Miyamoto specifically. Johnson speculates that this came from people conflating it with comments Miyamoto made in a 2001 interview looking back on the making of Ocarina of Time, where he stated that "the entire staff starts to feel like 'if I let the game be released in this state, I will be ashamed.' Because if the development team doesn't end up feeling like craftsmen, artisans... then it won't be a good game." Johnson attributed the quote's longevity to the emergence of modern hype culture and growing public awareness about the significantly longer development periods needed for 3D games.