Company: Atari
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Founders Nolan Bushnell and Ted Dabney originally wanted to name Atari "Syzygy," only to learn that the name was already taken by a roofing company. Consequently, the pair decided to brainstorm new ideas while playing a round of Go, which Bushnell was experienced in; an issue of Atari's home computer magazine I/O stated that "Their best brainstorming always occurred over a good game and a bottle of beer."
Following this, Bushnell and Dabney decided to name the company after a piece of Go jargon, settling on "Atari," a term used to describe a playing piece that is surrounded on all but one side. "Sente" and "Hane" were also considered as possible names.
Following this, Bushnell and Dabney decided to name the company after a piece of Go jargon, settling on "Atari," a term used to describe a playing piece that is surrounded on all but one side. "Sente" and "Hane" were also considered as possible names.
Page about Atari's relation to Go:
https://web.archive.org/web/20220128094617/https://senseis.xmp.net/?AtariInc
Page detailing the definition of atari in Go:
https://web.archive.org/web/20220128094056/https://senseis.xmp.net/?Atari
https://web.archive.org/web/20220128094617/https://senseis.xmp.net/?AtariInc
Page detailing the definition of atari in Go:
https://web.archive.org/web/20220128094056/https://senseis.xmp.net/?Atari
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Shortly after the Famicom's launch in 1983, Atari approached Nintendo offering to distribute the system outside of Japan as the Nintendo Enhanced Video System. Negotiations for the arrangement stalled when Atari saw a demonstration for the Coleco Adam home computer system that used the ColecoVision port of Donkey Kong as a demo title. Because Atari previously gained the exclusive PC port rights to the arcade game, they assumed that Nintendo was also working with Coleco behind their backs. By the time the misunderstanding was cleared up, the North American video game industry had crashed and Ray Kassar had stepped down as CEO of Atari, causing the agreement to be called off entirely. The Famicom wouldn't reach international shores until 1985, when Nintendo began distributing a revised version in North America themselves as the Nintendo Entertainment System.
Ars Technica article:
https://arstechnica.com/gaming/2021/12/time-to-feel-old-inside-the-nes-on-its-30th-birthday/
Classic Gaming article:
https://web.archive.org/web/20051124042223/http://www.classicgaming.com/features/articles/nes20th/
GameSpy article:
https://web.archive.org/web/20040701101711/http://archive.gamespy.com/articles/july03/famicom/index11.shtml
https://arstechnica.com/gaming/2021/12/time-to-feel-old-inside-the-nes-on-its-30th-birthday/
Classic Gaming article:
https://web.archive.org/web/20051124042223/http://www.classicgaming.com/features/articles/nes20th/
GameSpy article:
https://web.archive.org/web/20040701101711/http://archive.gamespy.com/articles/july03/famicom/index11.shtml
subdirectory_arrow_right Yars' Revenge (Game)
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The fly species in Yars' Revenge, the yar, and their home planet, Razak, are reversals of then-Atari CEO Ray Kassar's name. Creator Howard Scott Warshaw told a marketing executive this was the name's origin, but did not inform them that Kassar was unaware of the name's origins, leading them to believe the name was coined by Kassar and preventing them from informing him and getting the name changed.
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GameDeveloper article on the history of Atari:
https://www.gamedeveloper.com/business/the-history-of-atari-1971-1977
Everything2 entry on Kee Games:
https://everything2.com/title/Kee+Games
https://www.gamedeveloper.com/business/the-history-of-atari-1971-1977
Everything2 entry on Kee Games:
https://everything2.com/title/Kee+Games
subdirectory_arrow_right Atari 50: The Anniversary Celebration (Game)
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According to accounts from multiple 1970s-era Atari developers in interviews for Atari 50: The Anniversary Celebration, drugs were used heavily at the offices of Atari, and contributed to brainstorming for game ideas.
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