Following the PlayStation 2's success with non-gamers in the UK, the Official PlayStation 2 Magazine UK attempted a radical rebrand to appeal to more mainstream audiences, specifically members of the rowdy, irresponsible British "chav" subculture who bought the console primarily for its DVD functionality or a small sampling of titles. As a result, the magazine's content shifted into more lewd, violent, snarky, and misogynistic coverage, sometimes bordering on pornographic. The most infamous section in this magazine's history would come in a section titled "Rate Your Mate", where women (with an explicit rule against male entrants) would be asked to submit risqué photographs of themselves with the promise that their boyfriends would receive some kind of prize, and then rate their body based on "graphics, gameplay, and lifespan" as if it were a video game. The magazine would eventually revert to a more appropriate gaming publication by the release of the PlayStation 3 and its final rebranding to PlayStation Official Magazine - UK.