In early February 2024, one month prior to the game's release, multi-time WWE World Champion Brock Lesnar was removed from the cover of the "Forty Years of WrestleMania" showcase edition of the game in response to a sexual assault and sex trafficking lawsuit against Vince McMahon and WWE. Although Lesnar's name was not directly mentioned in the lawsuit, his reported connection to the case led to his removal as part of a wider effort by the WWE to disassociate from him. The cover was updated to feature a larger version of John Cena, where Lesnar used to be.

Content creators who got early access to the game on February 23 confirmed that both Lesnar and McMahon were no longer playable characters in WWE 2K24. While the extent of McMahon's removal is unknown, Brock Lesnar’s data remains locked away in the game due to his matches with The Undertaker at Wrestlemania 30 and Roman Reigns at Wrestlemania 31 being featured in the "Showcase of the Immortals" Showcase mode, and it being too far into development to remove them.