Franchise: Spongebob Squarepants

At some point in the 2000s, a promo video was made by THQ and Toys R Us to encourage Toys R Us store owners to stock THQ video games. This tape opens with a strange, off-model rendition of SpongeBob not resembling any of his video game models and with notable details such as his pore locations, finger shape, and amount of fingers being completely off from Nickelodeon's style guide. The video also has imitation music not taken from either the SpongeBob SquarePants TV show nor any of its video games. Despite this, the video does use legitimate background art from the cartoon, and has voice work seemingly done by SpongeBob's voice actor Tom Kenny. While SpongeBob's model seems to be original, Patrick's model is taken from Nicktoons Unite!, sporting the distinctive face-long mouth and half-shut eyelids of his model used throughout the Nicktoons platformer game series. The complete promo video is not known to have been preserved.

Prawn, a villain introduced in SpongeBob SquarePants: Battle for Bikini Bottom, made a cameo in the SpongeBob SquarePants episode "Captain Pipsqueak", rehearsing lines with the rest of SpongeBob's rogues gallery. This is the first time a character from a SpongeBob video game has appeared in the series proper.