In the lead-up to the initial launch of the PlayStation in 1995, a musical sponsor ident for the console aired on the cable TV channel The WB, sung by Looney Tunes character and channel mascot Michigan J. Frog. While the footage in the advertisement was used as a recurring ident for the channel, this PlayStation version uses a different song that does not appear to have been used in any other known version of the ident. Unusually, he refers to the console itself as a "video game" for the sake of the song's rhyme scheme.