Outerloop Games began the development process by selecting three ideas for games to present to others in the video games industry in a pitch deck. The idea that would later became Thirsty Suitors received the most positive attention. Chandana Ekanayake, co-founder and creative director of Outerloop Games, noted that most individuals the game was pitched to were middle-aged white men, prompting him to change the pitching strategy: focusing on the lack of South Asian narratives in games, and highlighting the success of such stories in other media (i.e. the film "Bend it Like Beckham" and the television series "Never Have I Ever").