To promote Pokémon Black and White, the Pokémon Company partnered with alternative rock band The Presidents of the United States of America to create a song titled "Can't Stop (Catchin' 'Em All)". The song mentions a multitude of Unova Pokémon alongside brief descriptors of their behavior or appearance. A music video was also created that was shared online and on a promotional DVD given out through Nintendo Power magazine. In addition to some of their original songs, the band performed "Can't Stop (Catchin' 'Em All)" live at the Pokémon Black and White launch party on March 5, 2011 at the Nintendo World store in New York City.