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subdirectory_arrow_right WayForward Technologies (Company)
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An infamous scratch and sniff ad for EarthBound, featured in magazines around the time of the game's release, caused WayForward director/designer James Montagna to suffer from a severe allergic reaction as a child, which had him rushed to hospital:
"When I came to the page with the EarthBound scratch and sniff ad, I remember going at it without hesitation. Not long after, my tongue started to swell, and my throat closed up. I started to panic, and woke up my parents to take me to the hospital (magazine still clutched tightly in my hand), where we determined I had a reaction to the scents on the EarthBound ad!"
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