In the 2016 announcement trailer for the Nintendo Switch, there is a scene where a woman portrayed by actress Sandra Shapiro could be seen playing the then-unannounced Super Mario Odyssey and bringing the Switch to a thriving rooftop party. The woman, dubbed "Karen" by Tumblr user joematar, became a meme around the time of the trailer's release, because the act of bringing the console to a party was seen by many as antisocial, while others felt it was relatable behavior. On Reddit, the character garnered enough traction that a subreddit was created to contain posts about it from the primary Nintendo Switch subreddit, while Shapiro sought out and purchased the outfit she was fitted with in the trailer for personal use.