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subdirectory_arrow_right Atari (Company)
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The fly species in Yars' Revenge, the yar, and their home planet, Razak, are reversals of then-Atari CEO Ray Kassar's name. Creator Howard Scott Warshaw told a marketing executive this was the name's origin, but did not inform them that Kassar was unaware of the name's origins, leading them to believe the name was coined by Kassar and preventing them from informing him and getting the name changed.
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