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According to Jeff Li, the vice president of Syfy, the company's goal was to get a game based on Sharknado released either before or at the same time as the second movie, "Sharknado 2: The Second One", adding:

"We did not give the game developer a lot of time. Usually they want more than a year but here we said we've got to get a quality game out so it can ride the Sharknado 2 wave."

This is why they went with Majesco Entertainment as the licensee, as it would have taken at least two years to develop a more complex game for consoles, whereas Majesco could easily produce a casual game in the "endless runner" genre.

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