The game features posters of a superhero named "Phoenix Jones", an actual MMA fighter and "real life superhero" who fights crime in the city of Seattle with the help of his wife "Purple Reign". From 2011 until its dissolution in 2014, Jones was the leader of the Rain City Superhero Movement, a Seattle, Washington-based citizen patrol group that described itself as a crime prevention brigade.

In game, Phoenix Jones is portrayed as a conduit captured by the "D.U.P.", with posters around the city reading "Free Phoenix Jones". Phoenix Jones also ran a contest to give away a free copy of the game through his Twitter and Facebook accounts.