As a result of a sponsorship deal between the motor racing circuit Donington Park in Leicestershire, England and SEGA, the 1993 European Grand Prix was adorned with SEGA logos. Even the race itself was renamed the SEGA European Grand Prix.

Ayrton Senna won the rain-drenched event after passing four cars on the first lap and holding off his teammate Alain Prost through the race's length, and was presented a trophy which featured Sonic the Hedgehog. While the image of Senna holding this trophy was widely circulated around the Internet, it was unfortunately only a fake trophy used for a photo op. It's unknown what became of the Sonic trophy.