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On January 11, 2023, the game's official Thai Facebook page posted an advertisement that was quickly met with backlash from the Thai player community. The ad depicted a player engaging in the game due to him not enjoying his birthday party. Entranced by the anime characters' buttocks physics in an erratic manner, his behavior gets interrupted and questioned by a partygoer who gives him his birthday cake with candles. He then wishes for the characters Anis, Rapi, and Marian to appear in real life, and in a vision prior to blowing out the candles, the three arrive in his home and proceed to twerk in front of him, simulating the game's attack animations. The advertisement was heavily criticized for depicting the player base as perverts who only play the game for the attractive characters, prompting the developers to issue an official apology in Thai and take down the ad. However, the removal of the ad caused another round of backlash from a different part of the fanbase, one that was already upset with the developers after a new character costume had been released with more clothing than initial leaks for a winter holiday event had suggested, leading to accusations of censorship. Reportedly, some fans even went as far as to say that there was nothing wrong with the ad for "being honest about why some players are attracted to the game."
The advertisement:
https://www.youtube.com/watch?v=2hZkFLmIGDA
Initial controversy:
https://sea.ign.com/nikke-the-goddess-of-victory/194210/news/nikki-devs-took-down-controversial-advertisement-video-after-thai-playerbase-backlash
Counter-backlash:
https://www.vice.com/en/article/m7gywq/mobile-game-takes-down-ad-portraying-its-players-as-horny-nerds
Quote source:
https://www.gamespot.com/articles/removed-game-ad-featuring-player-salivating-over-jiggle-physics-sparks-fan-outcry/1100-6510671/
https://www.youtube.com/watch?v=2hZkFLmIGDA
Initial controversy:
https://sea.ign.com/nikke-the-goddess-of-victory/194210/news/nikki-devs-took-down-controversial-advertisement-video-after-thai-playerbase-backlash
Counter-backlash:
https://www.vice.com/en/article/m7gywq/mobile-game-takes-down-ad-portraying-its-players-as-horny-nerds
Quote source:
https://www.gamespot.com/articles/removed-game-ad-featuring-player-salivating-over-jiggle-physics-sparks-fan-outcry/1100-6510671/
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