Platform: Nintendo Entertainment System
Excitebike
Teenage Mutant Ninja Turtles: Tournament Fighters
Street Fighter 2010: The Final Fight
Kirby's Adventure
MTV Remote Control
Adventures of Lolo 3
Home Alone 2: Lost in New York
Yeah Yeah Beebiss II
Dudes with Attitude
Wheel of Fortune
Dragon Warrior III
Faria: A World of Mystery and Danger!
Kid Icarus
Jeopardy!
Son Son
Nintendo World Championships 1990
Shockwave
Joust
Mario Bros.
Castlevania III: Dracula's Curse
Mappy
Barbie
The Legend of Zelda
Mega Man 4
Bomberman II
Star Trek V: The Final Frontier
Wrecking Crew
Tom and Jerry
Snoopy's Silly Sports Spectacular!
Rampart
Mario Bros. Classic Serie
New Ghostbusters II
Zombie Nation
Zelda II: The Adventure of Link
A Boy and His Blob: Trouble on Blobolonia
Mighty Bomb Jack
Solstice: The Quest for the Staff of Demnos
Lode Runner
Dragon Power
The Three Stooges
Hogan's Alley
Uninvited
Balloon Fight
Pinball
Ice Climber
Little Nemo: The Dream Master
Super Mario Bros. / Duck Hunt / World Class Track Meet
Mike Tyson's Intergalactic Power Punch
Kid Klown in Night Mayor World
Stack-up
Viewing Single Trivia
subdirectory_arrow_right Mattel (Company)
▲
1
▼
In a rough time span from 1987 to 1988, a commercial for the Nintendo Entertainment System - often colloquially referred to as either "Scary Nintendo Commercial" or "We Are Nintendo, You Cannot Beat Us" - was aired on Australian television by Mattel, the region's Nintendo distributor at the time. The commercial featured primitive CGI renditions of antagonists from different NES games (Smick from Gyromite, Bowser and Lakitu from Super Mario Bros., and the laughing scent hound from Duck Hunt, lead by an original character resembling Max Headroom, a dystopian TV character who was being used to market Coca-Cola at the time) mocking the viewer with the phrase "you cannot beat us", set to the ominous castle music from Super Mario Bros.
This commercial has sustained a decent viral popularity, often being featured on listicles and review videos related to bizarre 1980s or Nintendo commercials, but it is not as well known that the advert was part of a larger Nintendo campaign, and that "you cannot beat us" is a variation on another, more frequently-used Nintendo slogan from the country - "it can't be beaten!" This phrase was used in a series of significantly less frightening live-action commercials showing children playing the games while doing imitations of the voice from the CGI commercial, winning, shouting "Beat 'cha!", and then having a hazard from the game enter their room (a tennis ball while playing Tennis, a martial artist while playing Kung Fu, and a generic effect where their chair blasts into the sky for Super Mario Bros.) while a filtered voice announces "We are Nintendo, we do not like losing!"
This commercial has sustained a decent viral popularity, often being featured on listicles and review videos related to bizarre 1980s or Nintendo commercials, but it is not as well known that the advert was part of a larger Nintendo campaign, and that "you cannot beat us" is a variation on another, more frequently-used Nintendo slogan from the country - "it can't be beaten!" This phrase was used in a series of significantly less frightening live-action commercials showing children playing the games while doing imitations of the voice from the CGI commercial, winning, shouting "Beat 'cha!", and then having a hazard from the game enter their room (a tennis ball while playing Tennis, a martial artist while playing Kung Fu, and a generic effect where their chair blasts into the sky for Super Mario Bros.) while a filtered voice announces "We are Nintendo, we do not like losing!"
The "You cannot beat us" commercial:
https://youtu.be/FybA0SaL0nI
The "It can't be beaten" commercials:
https://youtu.be/_ohtTXbY3w0
https://youtu.be/APhANEj4S-Q
https://youtu.be/USskxMlWmkQ
https://youtu.be/FybA0SaL0nI
The "It can't be beaten" commercials:
https://youtu.be/_ohtTXbY3w0
https://youtu.be/APhANEj4S-Q
https://youtu.be/USskxMlWmkQ
Comments (0)
You must be logged in to post comments.