In the Pet Pavilion, the player can find a pet shop ran by two men named Tennant Wastelander and Lowe Springfield. Also in the area is the West Ende Girls Snack Shop, ran by Dusty Shadowcloud and Jackie Whisperflame. The names and occupations of these characters reference the English synthpop duo Pet Shop Boys, consisting of Neil Tennant and Chris Lowe. The group's 1984 debut single, "West End Girls", serves as the snack shop's namesake. Dusty Shadowcloud's first name and Lowe Springfield's last name reference English soul singer Dusty Springfield, who appeared as a guest vocalist on Pet Shop Boys' 1987 single "What Have I Done to Deserve This?"

In "Khrysalis", during the mission "Message in a Bottle", you can meet "Allan GhostDust", who is the representation of an avid Wizard101 player who was able to tour KingsIsle studios due to the Make-A-Wish foundation.

In the town of Marleybone is a character named the Professor, who stands in front of a red "Telegraph" box resembling a 1960s British police box while wearing a brown fedora & coat and a long scarf. When spoken to, he will ask the player if they would like a Jelly Baby (a real-world gummy snack sold in the United Kingdom). This is a reference to the British science fiction television series Doctor Who. The show's protagonist is similarly known by the pseudonym "the Doctor" and travels around in a ship disguised as a blue police box; the Doctor's fourth incarnation dresses similarly to Marleybone and frequently offers Jelly Babies to others. Additionally, the Doctor's seventh incarnation is frequently nicknamed "Professor" by his traveling companion, Ace.