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To promote the game's North American release, publisher and developer Cygames partnered with the Churchill Downs racetrack as a sponsor for the 151st running of the Kentucky Derby on May 3, 2025, featuring a booth with a demo of the game and other Cygames releases. They also acted as the sponsor to the Unbridled Sidney Stakes race the day prior, with the Cygames logo featured on the starting gate and saddle towers of the horses.
Cygames press release:
https://www.cygames.co.jp/en/news/id-24322
Anime News Network article:
https://www.animenewsnetwork.com/interest/2025-04-22/uma-musume-cygames-partners-with-151st-kentucky-derby/.223798
Churchill Downs article on partnerships, Cygames included:
https://www.churchilldowns.com/horses/news/churchill-downs-news-release-2025-kentucky-derby-partnerships-thrilling-brand-experiences-announced/
Churchill Downs article on the Unbridled Sydney Stakes, featuring Cygames saddle towers:
https://www.churchilldowns.com/horses/news/churchill-downs-stakes-recap-quotes-the-unbridled-sidney/
YouTube video of Unbridled Sydney Stakes:
https://www.youtube.com/watch?v=dKocGVTfYjQ
https://www.cygames.co.jp/en/news/id-24322
Anime News Network article:
https://www.animenewsnetwork.com/interest/2025-04-22/uma-musume-cygames-partners-with-151st-kentucky-derby/.223798
Churchill Downs article on partnerships, Cygames included:
https://www.churchilldowns.com/horses/news/churchill-downs-news-release-2025-kentucky-derby-partnerships-thrilling-brand-experiences-announced/
Churchill Downs article on the Unbridled Sydney Stakes, featuring Cygames saddle towers:
https://www.churchilldowns.com/horses/news/churchill-downs-stakes-recap-quotes-the-unbridled-sidney/
YouTube video of Unbridled Sydney Stakes:
https://www.youtube.com/watch?v=dKocGVTfYjQ
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