Ubisoft entered a partnership with American food company Newman's Own for the Windows release of the game. As part of this, Newman's Own Popcorn is featured both in-game as a power-up that turns Ed into Super Ed, and physical copies came with a free package of Newman's Own Popcorn. Likewise, Newman's Own began packing $10 rebate coupons for Tonic Trouble in 4 million boxes of its popcorn products: for every coupon redeemed with Ubisoft, they would donate $1 to the Hole in the Wall Gang Camp in France. In some versions of the game, this branding would be replaced with a similar one for the chocolate bar Nestlé Crunch.