Raid: Shadow Legends was criticized for its aggressive marketing campaign through sponsorships with YouTube channels, usually ones that lack demographic overlap with a high-fantasy Western RPG to the point where adverts for the game are considered "inescapable". Developers Plarium Games have tried to claim that they don't actually sponsor content creators, and that content creators are simply shouting out the game unpaid because of how much they like it, which is easily disproved by watching any of the sponsor segments, where the legal clarity precautions for sponsorships are consistently followed.