In Cool Spot's manual, a promotional campaign was advertised where players could win a "Cool Prize" if they beat the game under certain circumstances. If you beat the game on any difficulty under Hard, use any of the six "UNCOLA" letters as a free continue, or fail to collect any of the letters at all, you will be greeted with a screen featuring a pair of Spots crying because you did not meet the requirements to win the contest. However, if you beat the game on Hard and have all six "UNCOLA" letters, then you will instead be greeted with a screen of a Spot holding a camera instructing the player to take a picture of the screen and mail it to the address in the game's manual, the headquarters of Virgin Games. This contest ended on December 31, 1993, roughly 8 months after the original Genesis version was released, and not even 4 months after the SNES version was released. According to a TV Tropes entry, the prize was allegedly a cheap plastic Spot toy, although there has been no official confirmation on what prizes were awarded to winners, if any.

One known "winner" of the contest years after the fact was YouTuber Jirard Khalil "The Completionist", who reviewed the game and instead of sending his screen to the now-defunct Virgin Games, he decided to tweet it out to 7 Up's official Twitter account in 2014. This caught their attention for being "crazy, old school and incredible", resulting in them direct-messaging him and asking for his address to send him a prize. The following week, a bizarre PR stunt took place where two "7 Up Women" arrived at The Completionist's offices, bringing with them a pallet of assorted 7 Up, Diet 7 Up, Cherry 7 Up, Sunkist and Snapple drinks, as well as free sunglasses and loudspeakers. Khalil described the event: "They had no idea why they were there, I didn't know why they were there, it was an overall weird experience to say the least."