Shortly before Shigeru Miyamoto's GDC 2007 keynote was about to start, Nintendo of America COO Reggie Fils-Aime was taking the time to sign autographs and pose for pictures, when one gamer shouted from the crown, "Kick his ass and take his name!". Reggie asked, "Who?" - to the reply of "Phil Harrison, front row!"

Phil Harrison, a representative director of Sony at the time, was seated in the center of the front row in the crowd. Reggie Fils-Aime smiled and responded with "Some would say we've already done that," referring to the Wii outselling the PlayStation 3.