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According to former Nintendo developers Ken Watanabe and Takaya Imamura in an interview with Bloomberg, the reason Nintendo does not create as many new IPs compared to how much they invest in existing ones is due to the way they approach game development. Whenever they want to make something new, Nintendo focuses on the gameplay first before deciding what kind of game would best fit it. Watanabe also notes how Nintendo encouraged experimentation, stating:

"The company culture, or whatever you'd call it, embraces people taking initiative. For example, it's not unusual for someone to secretly work on something without telling their boss — like, 'I made this in secret' — and then it turns out to be interesting, so it gets turned into a real product. In that sense, there really is a lot of freedom."

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