The American commercial campaign for Spyro the Dragon, in which a sheep nicknamed Toasty stages a boycott of the game for featuring violence against innocent sheep, used a practical animatronic for the sheep instead of CGI. According to one of the commercial's art directors and TBWA/Chiat/Day marketer Doug Mukai, this was done because it strongly contrasted with the CGI imagery prominent in newer video game graphics and advertising, and brought "more character" to the sheep.