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The American commercial campaign for Spyro the Dragon, in which a sheep nicknamed Toasty stages a boycott of the game for featuring violence against innocent sheep, used a practical animatronic for the sheep instead of CGI. According to one of the commercial's art directors and TBWA/Chiat/Day marketer Doug Mukai, this was done because it strongly contrasted with the CGI imagery prominent in newer video game graphics and advertising, and brought "more character" to the sheep.
PlayStation Underground (Volume 2, Issue 4) CD magazine (Event Center feature):
https://www.youtube.com/watch?v=kuQloXQHvCk#t=608s
All three commercials:
https://www.youtube.com/watch?v=IK-aKT-ONyM
https://www.youtube.com/watch?v=naO0kU3iZ5s
https://www.youtube.com/watch?v=agB6YxgkS5g
https://www.youtube.com/watch?v=kuQloXQHvCk#t=608s
All three commercials:
https://www.youtube.com/watch?v=IK-aKT-ONyM
https://www.youtube.com/watch?v=naO0kU3iZ5s
https://www.youtube.com/watch?v=agB6YxgkS5g
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