The game was released to coincide with the 60th anniversary of the original board game. As such, Hasbro wanted to make it so that an estimated 23 million people internationally would be able to play online in what the Bangor Daily News promoted as "the first multiplayer game that can be played on the Internet", and cater to each person based on where they're playing. For example, when "an American player sells Boardwalk and Park Place to an opponent in London, the property becomes Mayfair and Park Lane, the British versions of the posh real estate."