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According to Level-5 CEO Akihiro Hino in an interview with Weekly Famitsu, the idea for Yo-kai Watch came about from a desire to create an IP that was similar to Doraemon, in that it could be "loved by many people over a long period of time." Hino had done extensive research into what gave something appeal and longevity while still being relatable to people, eventually coming up with Yo-kai Watch after much trial and error.

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