Following the release of the BBC Micro, independent branches of rival free-to-air channel ITV initiated plans to brand a microcomputer by Transam Computers with the ITV name, selling at the same price as the BBC Micro. This was ultimately vetoed by the Independent Television Companies Association due to ITV being prohibited from sponsoring products at the time, alongside potential conflicts of interest with ITV's own advertisers, which included other microcomputer manufacturers.
person Rocko & Heffer calendar_month September 12, 2023
Popular Computing Weekly Vol. 2 No. 49 - December 8-14, 1984 (Page 1):

Personal Computer News No. #42 - December 22-January 4, 1984 (Page 4):