Platform: Xbox One
Resident Evil 7: Biohazard
Mafia: Definitive Edition
Stardew Valley
Street Fighter 30th Anniversary Collection
Devil May Cry 5
Yakuza 0
Mighty No. 9
Ni no Kuni II: Revenant Kingdom
Disney Dreamlight Valley
Dead Rising 4
Atari 50: The Anniversary Celebration
Hotline Miami 2: Wrong Number
Destiny
Kill the Bad Guy
Yakuza Kiwami
Metal Gear Solid V: The Phantom Pain
The Binding of Isaac: Rebirth
Hitman 3
This Is the Police
Battlefield 1
Star Wars Jedi: Fallen Order
PUBG: Battlegrounds
Tom Clancy's The Division 2
Borderlands 3
Sifu
Nickelodeon All-Star Brawl 2
Zombi
Persona 3 Portable
Mortal Kombat 11
Ittle Dew 2
Naruto x Boruto: Ultimate Ninja Storm Connections
Paw Patrol: On a Roll!
Hotline Miami
Slender: The Arrival
Sleeping Dogs
Celeste
Prison Architect
Like a Dragon: Ishin!
Life is Strange
LEGO Dimensions
Nickelodeon Kart Racers 3: Slime Speedway
Among Us
Screencheat
The Church in the Darkness
Fear Effect Sedna
Shantae and the Seven Sirens
Injustice 2
Dead Rising 2: Off the Record
Garfield Kart: Furious Racing
Palworld
Viewing Single Trivia
subdirectory_arrow_right PlayStation 4 (Platform)
▲
3
▼
In 2019, UK bargain store Aldi attempted a publicity stunt known as the "Teatime Takedown", where parents would send Aldi their childrens' usernames on gaming platforms (with the service being provided for the Xbox One and PlayStation 4 consoles, and unusually the streaming platform Twitch) and the supermarket would send professional gamers to defeat the child in-game so they would eat their food, though Aldi claimed that the effectiveness of the program may vary. Despite a released commercial for the campaign showing children "rage quitting" FPS games, the hired eSports teams, originating from Veloce, specialized in racing games. This sparked massive backlash within the UK eSports community, to the point where Resolve eSports offered to send its players to help kids fight back against the bullies. Aldi would eventually cancel the campaign and send coupons to those who complained as a form of apology. Print adverts were made, but are not known to have been printed in any magazines or catalogues, and radio and till reciept ads were planned.
General overview:
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
https://esports-news.co.uk/2019/03/26/aldi-teatime-takedown-campaign/
Twin Galaxies article mentioning Twitch:
https://www.twingalaxies.com/feed_details.php/4688/aldi-uk-avertises-online-gaming-hit-squad-for-parents
Resolve eSports' offer to help:
https://esports-news.co.uk/2019/03/14/barrage-fights-back-aldi-campaign/
Official page for Teatime Takedown:
https://www.aldi.co.uk/teatime-takedown
Aldi press release:
https://www.lbbonline.com/news/aldi-uk-hires-pro-gamers-in-mission-to-bring-back-family-dinner-time
Article mentioning Veloce's involvement:
https://www.dexerto.com/entertainment/uk-supermarket-aldi-reveal-bully-hunters-style-ad-campaign-get-kids-off-games-449064/
Veloce's eSports website:
https://www.veloce.gg/gaming
Comments (0)
You must be logged in to post comments.