In 2018, rapper Soulja Boy attempted to sell his own line of video game consoles, collectively called the SouljaGame line, sold for $149.99 for a console and $99.99 for a handheld. Advertising claimed that the consoles would be compatible with a variety of consoles' games, including modern platforms like the PlayStation Vita, Nintendo 3DS, and Nintendo Switch. These, quite obviously, did not have such compatibility, but rather were a generic retro emulator console one could find on small business-oriented retail websites such as Wish and AliExpress loaded with pirated and modified games from the Neo Geo; NES; Game Boy Advance; Game Boy Color; Game Boy; Sega Genesis; SNES; Master System; Game Gear; and PlayStation libraries sold at a markup. The only difference from these pre-existing consoles being a photograph of Soulja printed onto the box. Soulja Boy would eventually stop selling SouljaGame consoles, with the website for the console redirecting to Nintendo's 3DS website.